The shared data collection partnership between PAMCo, the joint industry currency for published media brands, and Barb follows a successful pilot in 2024. PAMCo has also retained Ipsos as its audience measurement partner for the next two years.
James Frith, the Labour MP for Bury North, who is also a member of the Culture, Media and Sport Select Committee, sat down with the PPA to talk about his long-standing connection to the creative sectors and how he’s championing their rights in Parliament.
With over 20 years experience in marketing, Jo Adams (Marketing Director, New Scientist) is an innovative and strategic leader. As Chair of the PPA Subscription & Membership Steering Group, she shares what’s front of mind for 2025 and why collaboration is crucial for success.
Both companies have entered into an agreement to combine in a merger of equals transaction, creating a premier visual content company with an enterprise value of approximately $3.7 billion.
To mark the occasion, the title will be celebrating throughout the year with a host of events, special print and digital covers, and by spotlighting established icons and rising powerhouses.

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