With the rise in popularity of memberships, as consumers look to deepen their relationship with their favourite brands, audiences are seeking out communities. We caught up with Jennifer Bozon as Hearst UK launches a new membership club that offers multi-platform and experiential packages for runners of all ages and abilities. 
James Frith, the Labour MP for Bury North, who is also a member of the Culture, Media and Sport Select Committee, sat down with the PPA to talk about his long-standing connection to the creative sectors and how he’s championing their rights in Parliament.
With over 20 years experience in marketing, Jo Adams (Marketing Director, New Scientist) is an innovative and strategic leader. As Chair of the PPA Subscription & Membership Steering Group, she shares what’s front of mind for 2025 and why collaboration is crucial for success.
Our reporting team from the MA Magazine Journalism course at City University, London summarised all the sessions at our recent Independent Publisher Conference. Thanks to Camille Bavera, Lotte Brundle, Nasia Colebrooke, and Nivedita Nayak for gathering these takeaways.
ESco, a professional publishing services and subscriptions bureau, has been a trusted industry partner for almost four decades. We caught up with Deputy Managing Director, Louise McHale for some tips on how to build corporate subscriptions, areas of opportunity for publishers, and what you can expect over the next year from ESco.
Trusted, quality content has always been the bedrock of our industry, but is AI about to change all that? Why is it more important than ever for editors to stand up for what they believe in, and how has consumer behaviour changed since the pandemic?
One of the key takeouts at the PPA Festival last week was the continued rising importance of the consumer value exchange in revenue generation, and the significance of knowing everything about your consumer to grow and diversify revenues across digital channels.
Professor Lucy Kueng is an expert on strategy, innovation, and leadership and focuses on successful responses to the challenges of digitalisation. We caught up with her to find out more.
Gfinity Managing Director and PPA Festival speaker Rebekah Billingsley has always loved storytelling. From being the first non-Oxbridge candidate to be selected for Carlton TV’s prestigious Graduate Training Scheme, to working for some of the UK’s most respected brands as a digital and content specialist – Rebekah has been at the forefront of pioneering new opportunities for brands.

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