British Vogue has launched Vogue Values, a new editorial and social initiative designed to explore the power of fashion as a force for cultural progress, transformation and inclusion.

This year-long project, developed in partnership with eBay and Nike, centres on four key pillars: sustainability, women’s health, equitable access to creativity, and representation across the fashion industry.

Vogue Values marks the latest phase in British Vogue’s efforts to spotlight diverse voices and create real-world impact through the lens of fashion. The initiative launches with its inaugural campaign: ‘Fashion is for Everyone’, a statement of intent aimed at breaking down the barriers that have historically excluded individuals from fully participating in fashion and self-expression.

The campaign is in collaboration with leading charities Smart Works, which provides clothing and coaching to women for job interviews and workplace success, and Give Your Best, a platform enabling direct clothing donations to women who are refugees and seeking asylum. Both partnerships highlight how fashion can serve as a powerful tool for transformation and empowerment.

Fashion is for Everyone will feature a range of ambassadors, with model Jourdan Dunn announced today as the first. She contributes a personal essay to the July issue of British Vogue, recalling the impact of discrimination, limited representation, and self-doubt, which she experienced in the early stages of her career, often being told there was no space for her in the industry – including at one point being told “they’re not having Black girls this season.” Yet through perseverance, mentorship, and finding strength in her vulnerability, Dunn emerged as a powerful symbol of resilience.

Chioma Nnadi, Head of Editorial Content at British Vogue, said: ‘Vogue Values is about redefining who gets to be seen, heard and celebrated in fashion. The goal is not just to talk about change, but to help drive it—in wardrobes, workplaces, and communities. This is an important moment for British Vogue to recommit to creativity with conscience, and to ensure the people shaping the future of fashion reflect the world as it truly is.’

Kirsty Keoghan, Senior Director of European Fashion at eBay added: ‘Vogue Values reflects eBay’s commitment to making fashion more circular, conscious, and culturally relevant. Over the past few years, we’ve worked to shift perceptions — re-framing pre-loved not just as accessible, but as aspirational and style-driven. This initiative mirrors a broader shift in fashion, where sustainability, inclusivity, and creativity are becoming essential. As a leader in pre-loved fashion, eBay is proud to stand alongside Vogue in driving these conversations — and in using both industry influence and editorial storytelling to create meaningful change.’

Over the coming months, Vogue Values will feature a series of editorial features, social-first video, events and social storytelling moments, spotlighting a roster of talent across fashion, entertainment, and culture, always underpinned by the four key pillars of this project. Each will bring their own unique perspective on what inclusivity, empowerment and self-expression mean today, and how fashion can be a vehicle for change.