
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Industry News
Industry News
This year’s awards attracted an incredible breadth of entries. More than 48 judges from across the industry, including members of the PPA’s Next Gen Board, took part in the rigorous judging process, bringing diverse perspectives from all corners of the publishing landscape.
The categories this year include new digital awards to reflect the direction of the sector.
From world-class editors and writers, innovative marketers, and commercial leaders, to excellence in products like podcasts, newsletters, subscriptions, data, and events. The awards also recognise the highly effective initiatives driving progress in sustainability, equity, diversity and inclusion, and beyond.
Sajeeda Merali, CEO of the PPA, said: “This year’s winners showcase the extraordinary calibre of talent across both consumer and business publishing. They reflect the unique value of trusted editorial brands, and the deep connections our brands continue to build with audiences. The quality of work produced by everyone on the shortlist is a true celebration of everything that makes our industry so important to consumers, commercial partners, and the creative sector overall.”
The evening also included a tribute to former PPA CEO Barry McIlheney who died earlier this month. McIlheney was CEO from 2010-2020, and journalist and writer David Hepworth took to the stage to pay tribute.
The winners
Thanks to strategic partners: Air Business, Pensord, ProRata.ai, Workbook CRM. Event partners: Acorn Web Offset, The Brewery, CLA, dsb.net, evessio, Kantar Media TGI, NewsTeam, NLA, PLS, PPA Magnetic, WP Engine. Media Partners: InPublishing, Flashes & Flames, and Press Gazette

Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.

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