SheKicks (incorporating Her Goal) published by Baltic Publications, launches on June 27, 2025, including a range of content such as player interviews, news and reviews, features on both professional and grassroots levels of the game, through to coverage of international competitions.

Available as a subscription title since 1996, SheKicks delivers a unique perspective on the world of women’s football, unseen before on newsstand shelves. It highlights the achievements of women in football, with a strong emphasis on empowering female athletes and promoting the growth of the women’s game. Through its comprehensive coverage, the title seeks to raise the profile of women’s football, celebrate its history, and advocate for greater opportunities and recognition in the sport.

According to a recent study by SportFive¹, ‘72% of Women’s Football fans don’t feel they see enough coverage of Women’s Football, and 82% believe more specific content formats should be produced’. This new title launch goes some way in helping to mitigate these consumer demands.

Andrew Mullen, CEO, Baltic Publications, said: “Growing interest and participation in women’s football has encouraged us to launch our product on the newsstand, extending the reach of our content to a wider audience. This is the next evolution for our business, as we continue to help enhance the visibility of women’s football to existing and future generations of players and fans alike.”

SheKicks is on sale at WHSmith Travel, TG Jones, TESCO, Morrisons, ASDA, Waitrose, and Independent newsagents nationwide. A cross-collaboration with Panini Collectables will see all copies of the first newsstand issue cover-mounted with a free packet of Panini Lionesses collectable stickers valued at £0.90.

[1] SportFive – The Rise of Women’s Football, A Movement Not A Moment