Taking place from 23 – 25 June 2022, the in-person experience will encompass talks, masterclasses, cookery demonstrations and afternoon teas. It will feature Good Housekeeping’s best-loved experts and favourite stars, spanning the worlds of fashion, beauty, technology, travel, food and finance.

As headline sponsor, Dyson will work closely with Good Housekeeping to create an array of best-in-class activations, including a Healthy Home AR experience, a Good Housekeeping Institute recommended product demonstration space, and a beauty activation utilising Dyson technology.

Dyson will also sponsor the Futures authors drinks reception and host a talk on how to create a healthy happy home, featuring UK mental health ambassador Dr Alex George as well as Dilly Carter, organisational expert and star of the BBC show Sort Your Life Out, and a Dyson microbiologist.

Other confirmed partners include Absolute Collagen, which will sponsor The Beauty Parlour; Travelbag, official travel partner and sponsor of The Wanderlust Café; and Zoflora, the event’s official cleaning partner.

Sharon Douglas, Chief Brand Officer for Lifestyle, Homes & Weeklies at Hearst UK, said: “We’re delighted to have Dyson on board as headline sponsor of the inaugural Good Housekeeping Live. The event will celebrate everything that we stand for, and as brands who continue to innovate and evolve, Dyson feels like a truly natural partner.”

Charlie Park, Vice President of Floorcare at Dyson, added: “Dyson technology has been rigorously tested by the Good Housekeeping Institute for almost 30 years, and it’s wonderful to see that our products continuously excel in their testing. We are delighted to partner with Good Housekeeping to celebrate this special anniversary year.”

For full details, visit goodhousekeeping.com.