Findyourselfinpublishing.com features real-life stories from those working in the sector and how they got there, tips on how to write a good CV, links to current job vacancies, and a quiz to help suggest roles that might be a suitable skills match for a career in publishing.

This latest initiative follows the launch of the PPA Next Gen Board in 2023, as part of the PPA’s strategy to encourage more inclusivity of younger and more diverse voices across the special interest and magazine media sector.

The Find Yourself in Publishing campaign is designed for those making career choices or looking to pivot into something new.

Sajeeda Merali, CEO, PPA commented: “The publishing industry has evolved into a dynamic sector offering a multitude of career opportunities across diverse roles. With its ability to drive change in areas people are passionate about, this industry is a hub for innovation and creativity, and welcomes people from all backgrounds and experience. This campaign is about raising the profile of publishing, celebrating the influential brands within our member portfolio and highlighting the vast range of skills we recruit for. For those starting out or looking to pivot their careers, publishing offers a chance to make a meaningful impact in a field that constantly inspires.”

The campaign features the stories of:

• Josephine Judd, Commerce Picture Editor, GQ
• Aimee Jakes, Trending Content Editor, heat, Closer, and Grazia
• Gift Egbedi, Brand Marketing & Communications, Beano Studios, DC Thomson
• Alice Redman, Editor, Broadcast Intelligence
• Rebecca Taylor, Commercial Content Editor, Retail Week
• Hiten Vara, Paid Search Manager, Immediate
  
  

Promoted through paid ads on Instagram and Linkedin, the campaign will also reach a vast audience through PPA members, with digital and print ads running across a broad range of brands. Outreach for the campaign will continue through accredited PPA colleges and universities, and partnerships with educational and careers organisations including the Brixton Finishing School.

The Find Yourself in Publishing campaign is supported by a podcast series, hosted by Shez Iqbal, edited by Nav Pal, and with music by Gift Egbedi.

Episodes of I Found Myself in Publishing are released fortnightly from Monday 25 November on a dedicated YouTube account and you can listen along wherever you usually get your podcasts.

The series follows the PPA Next Gen Board’s dynamic leaders as they share their unique, candid stories of navigating the publishing world. From unexpected career pivots to innovative problem-solving, these future-focused voices reveal what it takes to make an impact in a field that’s constantly evolving.

Guests throughout the series:

• Beth Crane, Affiliates Director, Immediate
• Maliha Shoaib, Editorial Associate, Vogue Business, Condé Nast
• Nav Pal, Studio Manager, Haymarket Media Group
• Gift Egbedi, Brand Marketing & Communications, Beano Studios, DC Thomson
• Rebecca Taylor, Commercial Content Editor, Retail Week
• plus an introduction from Gareth Pritchard, Operations Director, PPA
• and PPA CEO, Sajeeda Merali