SEO Working Group
This committee is made up of Heads of Digital/Traffic/Audience/SEO as well as some in editorial and data roles, who meet on a virtual basis once a quarter to discuss AI Overviews, zero click web, Google algorithms and anything else affecting traffic to publisher sites.
Digital Collective & AI Workforce
This group focuses on digital product strategies and AI – collaborating on government consultations and industry considerations. There is also a subgroup, dedicated to SEO, who connect when there is an algorithm change.
Subscriptions & Membership Steering Group
This group brings together senior consumer and B2B subscription/membership professionals to discuss industry challenges, success stories, innovations, and feedback to the PPA on related regulatory issues.