SEO Working Group

This committee is made up of Heads of Digital/Traffic/Audience/SEO as well as some in editorial and data roles, who meet on a virtual basis once a quarter to discuss AI Overviews, zero click web, Google algorithms and anything else affecting traffic to publisher sites..

Chaired by...

Mel McVeigh, Strategy Consultant (Digital & Product), PPA

Member companies

Typical focus areas

  • Recent changes to search algorithms affecting brand performance
  • AI Overviews and their impact on rankings
  • How to talk to internal stakeholders about changes in SEO 

Recent areas of focus

We were joined by representatives from the Competition and Markets Authority, who are leading on the Publisher and Fair Ranking Conduct Requirements for Google search. The CMA presented an update on the current situation and asked members for feedback and examples of what else was needed. 

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