This committee is made up of Heads of Digital/Traffic/Audience/SEO as well as some in editorial and data roles, who meet on a virtual basis once a quarter to discuss AI Overviews, zero click web, Google algorithms and anything else affecting traffic to publisher sites..
Google Discover:
• Cross-brand discussion around coverage, decrease in traffic for some domains and growth for others. Agreement that good practise around headlines is important.
Preferred sources:
• Publishers are starting to add calls to action and encouraging their audiences to add them as preferred sources on AI Overviews. Good to see this starting to roll out in the UK
Presentation from Eilidh Wilson on the submission to the CMA Consultation regarding Google’s general search services, and proposed conduct requirements. Eilidh explained the context and welcomed thoughts and input from group members that would strengthen the submission.
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