Digital Collective & AI Workforce

This group focuses on digital product strategies and AI – collaborating on government consultations and industry considerations. There is also a subgroup, dedicated to SEO, who connect when there is an algorithm change.

Chaired by...

John Barnes, Chief Digital Officer, William Reed

John has been Chief Digital Officer at William Reed since June 2020 and is responsible for driving digital transformation across the business.

He was appointed as the first Chair of the PPA Digital Collective and AI taskforce in May 2024.

John has nearly 40 years experience in business media and digital transformation. He was previously Chief Digital Officer at Infopro Digital, Managing Director of Digital at Incisive Media, and Managing Director of VNU Business Publications, starting his B2B career as a technology journalist and editor.

Member companies

Recent areas of focus

  • AI tools for workflow improvement
  • Working with the tech platforms
  • Data protection (first and third party data, and cookies)
  • SEO best practice and algorithm changes

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