AI developers have brought about unique pressures on intellectual property, content licensing, and the very value of original journalism and storytelling. Without careful regulation and clear guidelines, these innovations risk undervaluing original content and undermining the hard work of our members’ journalists, writers, and editors who bring trusted information to readers every day.

This conversation is crucial, not just for publishers, but for anyone invested in a media ecosystem that respects creators, protects originality, and delivers reliable information. We’re calling on policymakers to work with us to find solutions that protect the value of content while embracing innovation.

Read the letter in full below. If you have any questions, or would like to discuss this further, get in contact with our Head of Policy & Public Affairs, eilidh.wilson@ppa.co.uk