Knowing your audience, growing your audience and connecting with that audience were key themes coming out of the PPA Festival’s AUDIENCE stage on Thursday 19 May. Five sessions, 14 speakers and a whole heap of practical takeaways and advice to help us all put customer and community at the heart of the way we communicate.
The new name and look follows extensive research into the shifting attitudes and aspirations of the brand’s loyal readership over the past couple of years.
On Thursday May 19, the PPA hosted one of its biggest events of the year, the PPA Festival. To kick the day off we heard from our Chief Executive Officer, Sajeeda Merali about what the sector means to her, the transformative new vision of the PPA under her leadership, and what to expect from the PPA in the near future.
Hearst UK has reimagined its existing events business to become HearstX. HearstX will create experiences for both the physical and the digital worlds, leveraging emerging technology including VR and AR, as well as repurposing the business’ flagship brand events into bespoke, curated experiences.
The Government has announced that it will delay planned advertising restrictions on foods high in fat, salt, or sugar (HFSS). Restrictions banning paid-for HFSS adverts online, which were originally stated to come into force in January 2023, will now be introduced from the start of 2024.
As part of an exclusive world-wide collaboration, fashion designer Victoria will feature on the cover of Grazia UK’s ‘Luxe Issue’ in addition to 13 of Grazia’s international editions.
Walstead announced that it has signed a long-term deal with Telegraph Media Group (TMG) to print The Saturday Telegraph magazine and Luxury supplements. The deal, which will see both publications printed at Walstead’s Bicester facility, starts next week with the 21 May issue of Saturday magazine.
Integration saves ad sales teams 12 hours per deal and helps facilitate faster, more accurate media transactions.
On Tuesday, the Government set out plans to publish draft legislation which will give the Digital Markets Unit (DMU) the powers it needs to rebalance relationships between platforms and publishers.
Future has strengthened its position in the US Women’s Lifestyle market with the acquisition of leading digital-only women’s lifestyle publisher WhoWhatWear.
The Government on Friday announced that it will bring forward legislation to put the Digital Markets Unit (DMU) on a statutory footing, as it responded to it most recent consultation on the new pro-competition regime for digital markets. The PPA and over 100 other organisations submitted evidence to the consultation, including several other media trade bodies and businesses.
Leading magazine and newspaper app Readly has named award-winning German content marketing and PR group fischerAppelt as their new branding and creative agency. Together they are now launching a campaign pushing the brand essence of the subscription service as an inexhaustible world of knowledge, information and entertainment.
Audience engagement is top of the wish list for publishers and media brands looking to successfully build and monetise specialist communities. But, with competition for attention harder than ever, how can organisations best understand, nurture and connect with those communities? That’s what our great line-up of speakers on the Audience stage at PPA Festival are ready to discuss. Here are five quick insights…
WIRED Health, WIRED’s annual healthcare conference and flagship event, will return to London in person on May 26 2022. Now in its tenth year, the editorially designed programme, led by long-time WIRED Health curator João Medeiros, will examine the big ideas, academic breakthroughs and innovations driving the way we provide and access healthcare.
Incisive Media has launched www.sustainable-Investment.com (SI) ‑ a digital platform for the burgeoning movement of finance professionals who are committed to moving responsible investing ‘from the fringes to the forefront’.
The DCMS parliamentary committee has published responses submitted to its inquiry into the sustainability of local journalism. The PPA's submission can be found here.
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