Industry News, Public Affairs
The PPA Next Gen Awards: A conversation with Kenya Hunt
On 17 October the PPA welcomed guests to an exclusive ceremony in Shoreditch to celebrate the 2024 Next Gen Award winners.
Industry News, Public Affairs
Industry News, Public Affairs
The CMA is investigating whether Google has broken the law by restricting competition in the digital advertising technology market.
The CMA will examine three key parts of the ad tech stack; Google owns the largest service provider in each of these parts of the chain:
The regulator will assess whether Google limited the interoperability of its ad exchange with third-party publisher ad servers and/or contractually tied these services together, making it more difficult for rival ad servers to compete. It will also investigate whether Google’s publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.
Andrea Coscelli, the CMA’s Chief Executive, said: ‘Weakening competition in this area could reduce the ad revenues of publishers, who may be forced to compromise the quality of their content to cut costs or put their content behind paywalls. It may also be raising costs for advertisers which are passed on through higher prices for advertised goods and services’.
A draft Bill to give the CMA more powers to govern the behaviour of big tech firms, through the Digital Markets Unit, was recently announced in the Queen’s Speech.
On 17 October the PPA welcomed guests to an exclusive ceremony in Shoreditch to celebrate the 2024 Next Gen Award winners.
The Government has published its Data (Use and Access) Bill with key change.
Chancery House, 53-64 Chancery Lane, London WC2A 1QS
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