Dimana will lead the UK and Ireland Acast Automated team at a time when more brands and agencies are looking to streamline their ad-buying process through programmatic. According to a recent survey by Acast, 60% of marketing professionals believe programmatic ad buying will become even more relevant over the next few years — and, for Acast, programmatic was the fastest-growing buying channel in 2021.

Dimana Zaharieva, Programmatic Automation Manager, UK & Ireland at Acast, said: “Acast has been the leader in podcast ad tech — and particularly programmatic — for several years now, and I’m looking forward to working with some of the brightest minds in the industry. My experience will help us collaborate on new creative projects and ideas, ensuring we keep Acast at the forefront of the podcast for many more years to come.”

Michael Bayton, Global Automation Director at Acast, said: “When it comes to ad buying, Acast is the most innovative audio company around — and Dimana is here to lead our programmatic and automation work in the UK and Ireland. Her passion and experience will ensure Acast continues to evolve, helping solidify our position as the number one podcast ad marketplace worldwide.”