
PLS launches publisher consultation on Generative AI
They are consulting on proposed licensing for the use of published content in Generative AI training.
Industry News
Industry News
The Advertising Association (AA), in partnership with the IPA and ISBA, has launched Ad Net Zero, an industry-wide initiative to help UK advertising respond to the climate crisis caused by CO2 emissions.
Ad Net Zero's mission is for immediate, collective industry action to help achieve real net zero carbon emissions from the development, production and media placement of advertising by the end of 2030. Individuals and companies seeking to support Ad Net Zero and make a real change to address the climate emergency should sign-up at the Ad Net Zero hub.
To mark the Ad Net Zero launch, the AA has published a report by its Climate Action Working Group with Credos, UK advertising's think tank, in which it estimates total UK agency operational CO2e emissions to exceed 84,000 tonnes a year. Credos estimates 42% of that comes from energy usage and 58% from business travel, with the biggest single contribution coming from flights. The industry as a whole could have a carbon footprint of nearer a million tons.
The report sets out Ad Net Zero's call-to-action through a 5-point plan:
Keith Weed, President, Advertising Association, said: "The Climate Emergency is the biggest challenge we will face in our lifetimes, dwarfing the current COVID-19 crisis. Action is needed now, and for the long-term, to change the impact we are all having on the planet we live on. We need every company and individual in our industry to join us and become an active supporter of Ad Net Zero. Every single one of us has a role to play in ensuring our industry fulfils its responsibilities for future generations and help deliver a sustainable way of life for the 21st century and beyond."
Owen Meredith, PPA CEO, commented: “There is no greater threat to our world, and by definition our industry, than climate change. That is why the work undertaken by the AA on this issue is so important in helping lead us to a more sustainable and carbon-free future.”
The new report also recognises that concern over the climate emergency is shared across the advertising sector by individuals and companies alike. Some 71% of people working across the industry are worried about the negative impacts of the industry on the environment; more want their agencies to take climate action.
They are consulting on proposed licensing for the use of published content in Generative AI training.
Last night, the publishing industry gathered at City Central at The HAC to celebrate the annual PPA (Professional Publishers Association) Awards hosted by comedian, presenter, author, and podcast host Josh Widdicombe.
Chancery House, 53-64 Chancery Lane, London WC2A 1QS
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