Industry News

Mediaocean and Boostr Partner to Accelerate Deal Workflow

Integration saves ad sales teams 12 hours per deal and helps facilitate faster, more accurate media transactions.

Boostr the platform that seamlessly integrates CRM, OMS and
Commissions capabilities to address the unique challenges of media advertising, announced a live
integration with Mediaocean, the mission-critical platform for
omnichannel advertising, enabling more efficient deal flow management for media sales and ad
operations teams. This new integration enables automated RFP and I/O receipt and response and
streamlined first- and third-party delivery updates, saving ad sales teams 12 hours per deal and
helping publishers get paid faster.

“We’re excited to help publishers and agencies transact in a modern, automated way with this
groundbreaking integration with Boostr. We’ve been impressed by Boostr’s ability to innovate quickly
for its clients and look forward to helping buyers to transact more easily with Boostr’s premium,
omnichannel publishers,” said John Nardone, President of Mediaocean.

“Everyone understands the traditional Insertion Order business is riddled with too much complexity,
manual work and error prone activities. While many in the industry are talking about future plans to
address these challenges, we are already live with this partnership, making the deal lifecycle simpler
for all our customers, starting today,” said Patrick O’Leary, Founder and CEO of Boostr.

Publishers like VICE are already using this new integration to streamline their deal workflow. "This
integration provides huge potential efficiencies for our Media Planning, Ad Ops and Finance teams.

Being able to automatically access third party delivery data instead of having to pull reporting and
manually enter each time will shave days off our month-end close process," said Chad Lewis, VP of
Sales Ops & Analytics at VICE Media Group. "Having precise monthly actuals almost immediately
makes it much easier for us to invoice, which is critical in any economic environment."

A Q3 2021 survey of 70 large-scale digital publishers conducted by Boostr illuminated how complex
and time-consuming managing their sales operations has become: 82% said they're spending too
much time on manual data entry and processing hindering their ability to boost inventory performance
and revenue while 85% of respondents say streamlining their sales workflow is a top priority for 2022.
Moreover, 90% of respondents said automating the RFP to Cash process with Mediaocean would
have significant impact

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