Industry News

Incisive unveils new editor for Professional Adviser

By PPA Staff

5 Jul 2022

Hope William-Smith has been announced as the new editor of Professional Adviser.

Publisher Incisive Media said William-Smith will replace Tom Ellis in September, joining from her current role as deputy editor of stablemate Professional Pensions.

In a seven-year journalistic career, William-Smith has gained broad experience across the financial sector in both the UK and Australia, where she was born and grew up.

Having worked as a reporter on Money Management in Australia and Money Marketing in the UK, she joined Professional Pensions in 2019 as news editor and was promoted to deputy editor in January this year. She is also a former competitive figure skater for Australia.

Incisive Media’s group editorial director Adrian Barrick said: “I am delighted that Hope has accepted the editorship of PA. She was the outstanding candidate, impressing us with the freshness of her ideas and her boundless energy, as well as the breadth of her experience across the financial services industry.

“PA has a dynamic and dedicated team of journalists who have been expertly spearheaded by Tom Ellis. I have every confidence that Hope will provide the leadership they now need in the next phase of the brand’s development.”

William-Smith said: “I’m delighted to be returning to the retail side of the market to take on the challenge of leading and growing the PA brand.

“I look forward to building on the successful work Tom and the team have carried out over the last few years in bringing the best and most relevant news to financial advisers across the UK.”


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