The platform allows advertisers to access first-party data collected from their vast portfolio of brands.
PPA member Future made news again last week launching its new audience data platform, Aperture.
The intelligent platform gives advertisers access to privacy compliant first-party data, collected directly from across Future's 180 brands, offering new targeting capabilities and access to millions of monthly ad impressions. Aperture also increases Future’s addressable audience by 150% and empowers the delivery of audiences in-session, a vital characteristic to ensure campaign effectiveness around critical advertising milestones, such as Black Friday.
Global Commercial Operations Director, Nick Flood said: “We have created a world class first-party data solution for our partners, so they can remain confident that, no matter their needs, Future can reach their audiences at scale and with high efficacy. We believe the data opportunity we offer is unique within premium publishers and, with additional functionality set to be announced shortly, will be the best in class option for advertisers. Clients have already applied Aperture to their campaigns with fantastic results and we’re looking forward to seeing the platform flourish as we onboard more high value and unique data sets.”