In the last iteration of data protection legislation from the previous Government, it was being proposed that cookie consent will be centralised through browser platforms.

The PPA lobbied for this to be removed from the Bill due to the commercial and operational impact that cookie centralisation would have imposed on publishers who rely on data collection as a core element of their business.

The removal of the centralised cookie control provision respects the existing consent-based relationships that publishers maintain with their audiences, allowing PPA members to continue delivering relevant content that enhances consumer experiences on digital platforms.

This outcome recognises the value of trusted relationships with audiences and the essential role of data in supporting a high-quality and tailored experience.

As this Bill progresses, we will continue to work closely with stakeholders to ensure that our sector can continue to thrive within the digital landscape. For further discussion, please contact our Head of Policy and Public Affairs, Eilidh Wilson (eilidh.wilson@ppa.co.uk).