Recent content signings include Fast Company, Boston Globe Media, New York Magazine, Frommer’s, Reader’s Digest, The Nation, Newsday, The New Republic, The Philadelphia Inquirer, and Future, owner of specialist media sites such as Tom’s Guide, Who What Wear, and Homes & Gardens.

Bill Gross, CEO of ProRata said: “Publishers everywhere are rallying behind ProRata because we prove that generative AI can both honour creators and deliver an outstanding user experience. Gist.ai answers every query using 100 percent licensed content so consumers get authoritative, accurate answers and publishers share in the value their important journalism creates – all made possible by our state-of-the-art attribution technologies.”

ProRata’s patent pending attribution systems analyse AI output, measure the value of contributing content from contributing sources, and calculate proportional compensation. The company uses a proprietary algorithmic approach to score and determine attribution, enabling copyright holders to share in the upside of generative AI by being credited and compensated for their material on a per-use basis – turning AI from a threat into a new revenue stream.

Pauline Frommer, co-president of Frommer Media LLC added “AI driven search does not have to be based on theft; publishers can, and should, be compensated for the use of their copyrighted material. No machine can sleep in a hotel bed to review a property, eat at a restaurant, or explore a new museum, amusement park, or monument. These tasks, and the writing that comes from them, will remain the work of human journalists, and compensation for that work is necessary for it to continue.”

Andrew Min, VP, Global Partnerships & Licensing at Future said “We’re committed to growing the reach of our trusted brands by connecting global audiences with our high-quality, expert content. Our collaboration with Gist.ai allows us to distribute our specialist content across new and innovative platforms, helping more people find accurate information from sources they can trust.”

Building on its content momentum, ProRata recently unveiled ProRata Ads, an advertising platform that maximises the value of high-quality content by using large-language-model agents to place hyper-relevant ads inside AI answers and across digital content in real time. Early pilots on partner sites demonstrate sharp lifts in click-through rates and user engagement.