
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Industry News, Public Affairs
Industry News, Public Affairs
The letter highlights the significant contribution of specialist publishers to the UK economy and society, from our role in producing high-quality children’s content to our work in sustaining trusted journalism through advertising and subscription models. It outlines key challenges facing the sector, particularly around AI and monetisation, and calls for publisher representation in the planned government working groups on copyright and AI.
The letter makes clear that the PPA can play a vital role in helping deliver the government’s ambitions for the creative industries.
You can read the full letter here.
For further information contact Eilidh Wilson, Head of Policy and Public Affairs, PPA (eilidh.wilson@ppa.co.uk)

Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.

Leading publishers commit to creating paid opportunities.
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