The inaugural issue features supermodels Gigi Hadid and Fei Fei Sun on the cover, dressed in Chanel haute couture, the last collection by the late Karl Lagerfeld. The ‘East meets West’ cover story embodies the spirit of Hong Kong through a visionary art direction curated by photographer Nick Knight and Vogue Hong Kong’s Fashion Director Anya Ziourova.

“Hong Kong is a vibrant city with a dynamic fashion and art scene; it has its own style and voice. We tried to create a new Vogue which could convey this distinctive voice and swirling energy. The launch of Vogue Hong Kong will help to cement Vogue as a global brand with an international outlook and local relevance,” said Karina Dobrotvorskaya, Executive Director Editorial Development at Condé Nast International.

The Hong Kong edition of Vogue will establish its own identity, reflecting the unique culture of the region – a mix of fashion and art, local and international, tradition and innovation. Vogue Hong Kong’s team comprises of Editorial Director Peter Wong, who will work closely with Senior Fashion Content Editor Daniel Cheung and Ziourov, as well as Publisher Desiree Au.

“This magazine is a tribute to our beloved city, which has long embodied an international outlook anchored by Chinese tradition. Our platform is a showcase for both Hong Kong and international creative talents working together to make a publication and website that is as cosmopolitan and energetic as our home,” said Wong.

Editorial in the launch issue includes a diverse mix of fashion, art, culture and lifestyle content, including a special photo essay collaboration with Hong Kong’s renowned creative director and artist, Stanley Wong. The digital launch commenced on social media in February, led by Daniel Cheung, with short films featuring Hong Kong’s most high profile actresses including Angelababy, Karena Lam, Angela Yuen and Isabella Leong.

Desiree Au, Publisher of Vogue Hong Kong remarked, "The very essence of the word Vogue means 'what is prevailing' and 'in fashion', and beyond our beautiful photoshoots and insightful articles, we want Vogue to be an advocate for gender equality, diversity and empowerment, which are important to enriching the fabric of our society."

To mark the new era of creativity which Vogue Hong Kong embodies, a red carpet launch party will take place at the newly opened luxury Rosewood Hotel Hong Kong, on March 19, with the theme ‘Culture Through the Lens of Fashion’.

Vogue Hong Kong is the 25th edition of the magazine worldwide. Vogue is published in the United States, Britain, the Czech Republic and Slovakia, France, Italy, Germany, Spain, Russia, Japan, China mainland, China Taiwan, Mexico & Latin America, the Middle East, Korea, Brazil, Australia, Portugal, India, Turkey, Thailand, the Netherlands and Ukraine.