The Creative Rights in AI Coalition is calling on the government to adopt three key principles as a framework for developing AI policy, in relation to copyright and generative AI. Businesses backing the Coalition span various sectors including magazines and special interest titles, publishers, art, music, photography, and industry unions and trade bodies.

The launch of the Coalition is accompanied by the publication of new nationally representative public polling from Reset Tech and YouGov. The results found that the public overwhelmingly back transparency in the training of AI models and the payment of royalties to content owners by tech firms.

72% per cent of respondents said AI companies should be required to pay royalties to the creators of text, audio, or video that they use to train AI models, while 80% said AI companies should be required to make public all the information that their models have been trained on.

In a joint statement, the Coalition said: “The UK’s world-leading creative and tech sectors put it in a unique position to set a global standard for how both can innovate together and continue to provide high quality services. Protecting copyright and building a dynamic licensing market for the use of creative content in building generative AI isn’t just a question of fairness: it’s the only way that both sectors will flourish and grow. The UK creative industries generate well over £100 billion annually. We have, quite literally, earned the right to have our voice heard. The key to that success, and future growth, is copyright law.”

The coalition’s three principles for AI policy focus on a dynamic licensing market with robust protections for copyright, control and transparency for content owners, and driving growth and innovation in the creative and tech sectors.  

The coalition added: “We support the government’s mission for long-term, secure growth in the creative and tech sectors. We are eager to see the development of a vibrant licensing market and support the sectors which rely on us for their future prosperity, but we can only do so with a robust copyright framework which preserves our exclusive rights to control our works and thereby act as a safeguard against misuse. Ours is a positive vision, a vision of collaboration between the creative industries and generative AI developers, where we can all flourish in the online marketplace. We call on the government and the tech sector to join us in building a future that values, protects, and promotes human creativity.”

You can read more about The Creative Rights in AI Coalition here, including organisations that are members.

If you have any questions or would like to find out more, contact our Head of Policy and Public Affairs, Eilidh.wilson@ppa.co.uk