
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Public Affairs
Public Affairs
The summit’s key objectives included establishing a shared understanding of AI risks, fostering international collaboration, and defining measures for organisations to enhance AI safety. Days before, the Prime Minister emphasised the government’s position, calling for an innovation-first approach, rather than regulation.
There was notably a lack of focus on copyright and intellectual property. Previously, various trade bodies, organisations, and committees have called on the government to address AI and its relationship to protecting publishers’ copyrights, particularly in relation to data scraping.
The Culture, Media, and Sport Committee chair, Dame Caroline Dineage MP has stated that ministers must “develop a copyright and regulatory regime that protects them as AI continues to disrupt traditional cultural production”.
The PPA has been vocal in standing with publishers and advocating for the government to take essential steps with regard to AI regulation. As the EU progresses with its AI Act, the UK must promptly propose legislation to address mitigating the risks of AI to ensure that the benefits can be utilised.
To view the full summary of the summit, click here.
If you wish to discuss these issues further with our team, please contact natasha.anku@ppa.co.uk or eilidh.wilson@ppa.co.uk

Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.

This week the government announced that the implementation date for the new subscription rules in the Digital Markets, Competition and Consumers Act will be brought forward to 1 January 2027.
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