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The Week Junior's Summer of Reading campaign is set to return after a successful debut in 2020.
The campaign encourages children to read for pleasure during the school holidays, challenging them to read, rate and review three books for a chance to win books and book tokens.
Readers are invited to select their summer reads from an expertly curated list of 50 fiction and non-fiction titles by authors including Benjamin Zephaniah, Patience Agbabi, MG Leonard and Adam Kay. This year’s campaign has the overarching theme of “reading as a superpower”.
Anna Bassi, Editorial Director of The Week Junior, said: “Last year’s Summer of Reading campaign was a huge success with more than 1,000 children taking part, and over 3,000 books read. We want to get even more children involved this year, to help them discover the joy of getting lost in a book and encourage them to form a reading habit for life.
"Reading for pleasure really is a superpower – not only does it transport us to new worlds, it can make us feel more positive, reduce anxiety and help develop empathy and resilience. That is pretty powerful stuff!”
The Week Junior has partnered with National Book Tokens, the Booksellers Association, LoveReading4Kids and the Children’s Book Project on the campaign. Parents are being encouraged to buy books locally via the partnership with National Book Tokens and the Booksellers Association. When children have finished with their books, they are encouraged to recycle them via the Children’s Book Project to keep the Summer of Reading alive through Autumn and beyond.
A variety of free Summer of Reading resources can also be downloaded from The Week Junior website. These include the book list, entry form and tips for creating a cosy reading den.
All children sending in reviews to the magazine will be entered into a prize draw, with the winner receiving £50 of book tokens and a bundle of books, and three runners up each getting £50 of book tokens.
The campaign goes live in issue 290 of The Week Junior, available to subscribers on July 2 and on the newsstand on July 3.
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