The PPA launches the Good Hiring e-learning course, the first flexible, digital learning programme designed specifically to raise the bar for inclusive recruitment in the media sector.

Developed in response to PPA members, the programme builds on the successful launch of the PPA Good Hiring Code in October 2024, addressing a strategic challenge impacting many in the creative industries: hiring and retaining diverse new talent.

Devised by Genevieve Miller, PPA’s Talent and Inclusion Lead, and shaped by extensive research and input from PPA members and diversity experts, the new platform provides hiring managers with the essential knowledge and tools to hire with fairness, confidence, and compliance.

Designed for busy hiring managers across all levels of experience, the programme includes:

• Eight concise modules, with expert-led video tutorials and downloadable workbooks
• Practical resources including interview and job design templates, and a ‘just-in-time’ guide to refer back to
• Guidance on ethical AI use in hiring, legal frameworks, inclusive role design, talent attraction, and tackling unconscious bias

The course is open to PPA members and non-members.

“This training marks a major step forward in supporting our members to create inclusive and competitive hiring processes. It provides hiring managers at all levels of experience with a practical, completely flexible toolkit for hiring” said Genevieve Miller.

Sajeeda Merali, CEO, PPA commented: “Hiring great people is at the heart of every successful media brand, and we know our members are deeply committed to creating more inclusive and effective hiring practices. The Good Hiring e-learning course is a powerful tool to help them do just that, giving hiring managers the confidence, knowledge and practical support to attract and retain diverse talent. It’s a vital step forward for our industry, and one that reflects the ambition and values of our entire sector.”

Initial rollout will prioritise interest from the PPA’s People & Culture Steering Group, with wider sector engagement to follow.

You can book and find out more about the The PPA Good Hiring Training here: training.ppa.co.uk