The Editor of The Spectator, Fraser Nelson raised the issue of media plurality, stating that some outlets dominate news markets, and make it difficult for smaller businesses to exist fairly. This is something that is part of the PPA’s ongoing lobbying efforts with ministers. The PPA believes that the lack of digital market regulation has allowed large technology platforms and online news aggregators to harm the UK’s news environment and media plurality.

Also on the agenda was AI and the risk it poses to journalism. The consensus amongst those in the room was that AI is not an imminent threat to journalists at present.

Both Nelson and Paul Lee, Global Head of Research for Tech, Media, and Telecoms at Deloitte, said this was because AI systems cannot yet produce articles that are on par with the quality produced by journalists.

Previously, the PPA was asked to respond to the enquiry – we highlighted our members’ concerns about copyright transparency relating to generative AI, media plurality, algorithmic changes affecting publishers, trust, and unregulated digital market conditions. 

The PPA continues to call on the Government to address AI regulation to protect the trusted content of our members.

If you have any questions or would like to find out more, contact our Policy and Public Affairs Manager, Eilidh.wilson@ppa.co.uk