Public Affairs

Secretary of State champions creativity

Last week Creative UK held The Big Creative Summit 2024, an event where topics around innovation and the future of the creative industry are discussed.

The Secretary of State for Culture, Media and Sport, Rt Hon Lucy Frazer KC MP, gave a speech which championed the successes of the creative sector, in which she commended the energy, leadership, creativity, passion, and investment that the creative industry has brought to the country.

Sajeeda Merali, CEO, PPA, commented: “The PPA is thrilled to hear the Secretary of State for Culture, Media and Sport acknowledge the immense value of creative sectors in the UK. This industry has played a vital role in bringing joy and entertainment to millions across the country, and the PPA takes pride in representing the specialist publisher sector, where magazines are read by 40 million UK adults annually. It was encouraging to hear Lucy Frazer acknowledge the concerns relating to the misuse of generative AI, which persists in using the work of creators without compensation. With the right Government backing, our sector will continue to flourish for years to come.”

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