
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Public Affairs
Public Affairs
The report proposed policy recommendations to the Government on various issues surrounding artificial intelligence.
Building on the findings, a selection of peers debated the report, and heard from Lord Patrick Vallance, Minister for Science within the Department for Science, Innovation and Technology to outline the Government’s position.
Many peers commented on tech companies’ dominance and reluctance to address fair remuneration for copyrighted works use, and explained how this undermines creative industries. Lord Vallance acknowledged the ongoing discussion and the need for greater clarity within the UK’s copyright framework. At the same time, he said, “AI developers see access to high-quality material as a prerequisite to being able to train world-leading models in the UK”. He also said, “The Government intends to engage widely, and I can confirm today that we will shortly launch a formal consultation to get input from all stakeholders and experts.”
Similar to the last Government, Lord Vallance affirmed that rather than imposing new sector-specific rules for AI, regulation would remain under the remit of existing regulators. He also said the Government will maintain the “pro-innovation” approach to AI development (as opposed to “pro-regulation”).
The PPA is working with other stakeholders, including aligned organisations, to ensure our voice is represented amongst the collective creative industries. Additionally, when the consultation launches, we will be contacting members to inform our response.
To view the Committee’s full report, click here.
To read the (previous) government’s response, click here.
For more info, contact Head of Policy and Public Affairs, Eilidh Wilson (Eilidh.wilson@ppa.co.uk)

Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.

This week the government announced that the implementation date for the new subscription rules in the Digital Markets, Competition and Consumers Act will be brought forward to 1 January 2027.
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