
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Public Affairs
Public Affairs
The Committee will collect evidence from experts and then conclude its inquiry with a series of recommendations to the Government which the Government will then later respond to.
LLMs are machine learning models, a type of Artificial Intelligence algorithm, designed to learn the statistical properties of text content to generate new text that mimics the style of the original input text. ChatGPT is an example of a LLM.
Next steps: The PPA will be submitting a response to the Committee’s call for evidence to support the inquiry.
If you wish to hear more about this or feed into the submission, please contact the PPA’s Policy & Public Affairs Manager Eilidh.wilson@ppa.co.uk.

Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.

This week the government announced that the implementation date for the new subscription rules in the Digital Markets, Competition and Consumers Act will be brought forward to 1 January 2027.
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