
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Production guidelines, Public Affairs
Production guidelines, Public Affairs
Ofcom is examining the future of the postal service, and considering making alternations to Royal Mail’s obligations, such as reducing the number of required delivery days. Once they have reviewed their stakeholder evidence, they will present conclusions and recommendations to Government on next steps.
The Guardian has been reporting on the PPA’s involvement in the consultation, citing evidence from our Head of Policy and Public Affairs, Eilidh Wilson, that readers have unsubscribed because of an unreliable service “and that business gets lost”. They also highlighted that moving production lines to allow for changes to posting schedules is not practical.
More recently, The Guardian reiterated the messaging from our submission that time-sensitive information will be delivered late if Ofcom were to allow for the removal of Saturday deliveries.
The PPA continues to advocate for the maintenance of the Universal Service Obligation (USO) in its current form and has been closely engaging with Ofcom throughout this process. If you wish to discuss this with our team, please get in touch with our Head of Policy and Public Affairs, Eilidh Wilson, Eilidh.wilson@ppa.co.uk.
You can find out more about the consultation here.

Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.

This week the government announced that the implementation date for the new subscription rules in the Digital Markets, Competition and Consumers Act will be brought forward to 1 January 2027.
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