
Immediate launches media-first publisher sustainability platform
Immediate has partnered with TheGoodNet to create IM Clear, a pioneering sustainable advertising platform.
Industry News
Industry News
PPA has written for the New Statesman’s ‘Spotlight’ pamphlet on Online Safety, alongside Government Minister Chris Philp and Damian Collins MP, the Chair of the Joint Committee that scrutinised the draft legislation. Read the article in full here
Discussing the impact of the Bill on our industry, PPA argues that independently regulated specialist publishers must be exempt from the scope of the Bill. We point out that, given consumers are increasingly seeking out specialist information sources online, a failure to exempt specialist publishers from the scope of the Bill will make the exemptions less effective over time.
PPA concludes that greater competition is necessary to guarantee an online space – consumer choice will compel platforms to prioritise the welfare of users. Giving the Digital Markets Unit strong statutory powers will also rebalance the relationship between platforms and publishers, helping guarantee sustainable funding for the reliable information sources that are critical to online safety.
Read the full piece here.
Read the PPA Decodes resource on the Digital Markets Unit.
Immediate has partnered with TheGoodNet to create IM Clear, a pioneering sustainable advertising platform.
Government ministers are taking detailed feedback on the question of whether there should be a new text and data mining exemption for generative AI developers, which would bypass existing copyright laws.
Chancery House, 53-64 Chancery Lane, London WC2A 1QS
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