In collaboration with

Earlier this week, we hosted the first in a series of PPA Demo Days. Exclusively curated for PPA members, this dynamic event explored the creative application of AI and Large Language Models.

The lightning talks and case studies from Condé Nast, Immediate, BBC Verify and BBC Monitoring, Miso.ai, and a visual artist gave insights on how to successfully apply AI technology solutions to consumer-led experiences.

Whilst the session was under Chatham House rule, below is a summary of key takeaways.

• Condé Nast – showed us how a mix of natural language and keyword search allows users to explore the runway image collection in more detail and with specific concepts in mind.
  
  
• Immediate – walked us through exploring experiences for neuro-diverse communities and how a mix of Generative AI to create visual, audio, and text experiences is changing the education sector.
  
  
• BBC Verify and BBC Monitoring – demonstrated how their teams fact-check online content – to identify content that has been edited with AI or various online tools to alter the audio and visual and therefore context, despite looking like it was made and distributed from legitimate sources.
  
  
• Anshul Roy, Artist – gave an inspiring and challenging talk about the use of problematic images in the New York Public Library archive, in terms of licensing and commerce. While many publishers have archives that look to explore, this talk highlighted the ethical and moral responsibility we have to manage the context of these archives appropriately.
  
  
• Miso.ai – wrapped up with a highlight of innovative AI products and tools available that publishers can embed into their experiences. From custom Q&A search to contextual ads, they showed how these solutions can drive subscriptions, with publishers seeing a 107% increase in registrations.
  
  

A key concern for members is how to get to market quickly given the rapidly changing technology landscape. But our speakers highlighted the need to be customer-centric – first, identify the challenge you are trying to address, test your proposed solution, release as quickly as you can, monitor and adjust as needed, apply your learnings to the next launch phase, and when you are confident the technology is working as intended you can scale.

Another recurring question from the audience: what platforms should we be using? There is a variety of solutions out there depending on your needs. Our partner, Miso.ai offers trustworthy Large Language Model search and simple APIs that empower product teams to realise unlimited personalisation opportunities.

What are PPA Demo Days?

PPA Demo Days is an immersive event series – where we invite members who are digital specialists across audience, product, design, creative, data, and technology – as well as partners – to showcase innovative products and technologies.

This series focuses on live demos – taking you from the idea, how it was made, learnings, and its overall impact on audiences and commercial partners.

Each event will focus on a specific digital experience and/or technology that is driving the transformation in our industry today.

PPA Demo Days are intimate events for members to meet, share learnings, gather insights, be inspired, and have real conversations with other members on the impact digital transformation is having on business.

Make sure you sign up to our newsletter here so you can register when we launch the next in the series.