
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Public Affairs
Public Affairs
Following the Act being passed a few technical changes have been announced, such as the replacement of the address for service in the European Economic Area (EEA) to one in the UK for proceedings in the Copyright Tribunal.
The PPA welcomes this move as it avoids unnecessary uncertainty for specialist publishing businesses, particularly those who operate in both the UK and European markets.
We have been lobbying the Government on these matters to avoid needless uncertainty in the name of the UK independence advocated by Ministers, including Jacob Rees-Mogg, when supporting initial drafts of the Bill. This would have caused needless disruption to our sector.
The PPA is pleased that the Government has responded to our calls for continuity in the interests of business.
If you have any questions or wish to discuss this further with our public affairs team, please contact our Policy and Public Affairs Manager, Eilidh.wilson@ppa.co.uk

Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.

This week the government announced that the implementation date for the new subscription rules in the Digital Markets, Competition and Consumers Act will be brought forward to 1 January 2027.
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