In partnership with

Should you monetise, licence, or defend? 

A practical morning for publishers on content blocking, licensing, discoverability and monetisation in the age of AI. 

Join us on Wednesday 9 September (8:30am–12:00pm) at PPA HQ to deep dive into what rising non-human traffic and falling search referrals mean for your business and what you should be doing about it. 

This is a free event for PPA members, but places are limited.

All attendees will receive a one-page pre-read with key terminology and framing stats.

Bots, crawlers, and AI agents now make up a huge share of the traffic hitting your site, but what licensing and monetisation opportunities does this bring?

This event is built around real case studies and decision-making. Expect short, sharp sessions, live demos, and publishers comparing notes on what’s working. 

On the agenda:

• Framing context
  What does monetising your IP really mean in an AI world? 
  
  
• Access & revenue strategy
  Rethinking entitlements and building a revenue strategy for the AI era 
  
  
• The machine economy
  Licensing content to AI agents, metering and pricing machine traffic 
  
  
• Defending & governing your content
  Block-or-license decisions, legal guardrails, and where the licensing market stands today 
  
  
• Publisher panel & demo session
  Real case studies, real numbers 
  
  
• Closing synthesis
  Walking away with a practical action plan for your team 

Whether you’re just starting to think about this or already deep in vendor conversations, the morning is built to meet you where you are. 

This is a free event for PPA members, but places are limited.

Speakers:

Magda Woods
Data & AI Transformation Leader

Magda is a consultant, entrepreneur, and AI strategist with over a decade of experience at the intersection of data, AI, and publishing. She founded AndTheRobots, advising media and publishing businesses on how to build commercial value from AI, including leading the government’s first generative AI initiative and supporting organisations from the BBC to The Economist.

Before founding AndTheRobots, Magda built and commercialised AI products from the ground up, co-founding two AI startups, leading data science teams at Future plc and The Telegraph, and translating complex technical capabilities into products.

Eilidh Wilson
Head of Policy & Public Affairs, PPA

Eilidh leads the organisation’s work on influencing public policy and representing the interests of PPA members. She works closely with government, regulators, and industry stakeholders on issues including media policy, digital regulation, copyright, AI and the future of publishing -helping to ensure the sector’s voice is heard in policy development.

A specialist in technology policy and regulation, with extensive experience navigating the intersection of emerging technologies, public policy and regulation. Before joining PPA, she led the British Psychological Society’s policy work on the Online Safety Act, shaping the organisation’s engagement with government and regulators on online harms and digital safety. She also worked in a consultancy, supporting several technology clients on policy, public affairs and regulation.

More speakers to be announced soon.