In partnership with

Should you monetise, licence, or defend? 

A practical morning for publishers on content blocking, licensing, discoverability and monetisation in the age of AI. 

Join us on Wednesday 9 September (8:30am–12:00pm) at PPA HQ to deep dive into what rising non-human traffic and falling search referrals mean for your business and what you should be doing about it. 

This is a free event for PPA publisher members, but places are limited.

All attendees will receive a one-page pre-read with key terminology and framing stats.

Bots, crawlers, and AI agents now make up a huge share of the traffic hitting your site, but what licensing and monetisation opportunities does this bring?

This event is built around real case studies and decision-making. Expect short, sharp sessions, live demos, and publishers comparing notes on what’s working. 

On the agenda:

• Framing context
  What does monetising your IP really mean in an AI world? 
  
  
• Access & revenue strategy
  Rethinking entitlements and building a revenue strategy for the AI era 
  
  
• The machine economy
  Licensing content to AI agents, metering and pricing machine traffic 
  
  
• Defending & governing your content
  Block-or-license decisions, legal guardrails, and where the licensing market stands today 
  
  
• Publisher panel & demo session
  Real case studies, real numbers 
  
  
• Closing synthesis
  Walking away with a practical action plan for your team 

Whether you’re just starting to think about this or already deep in vendor conversations, the morning is built to meet you where you are. 

This is a free event for PPA publisher members, but places are limited.

Partnership opportunities are available for this event, please get in touch with faye.loader@ppa.co.uk.

Speakers: