
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Policy and advocacy digital news, Public Affairs
Policy and advocacy digital news, Public Affairs
Of particular relevance to PPA members are the remarks on page 20 of the White Paper:
“Government is taking wider action to ensure the UK retains its status as a global leader in AI, for example by taking forward Sir Patrick Vallance’s recommendation relating to intellectual property law and generative AI. This will ensure we keep the right balance between protecting rights holders and our thriving creative industries, while supporting AI developers to access the data they need.”
Further details of Sir Patrick’s previous recommendation can be found here.
The PPA will continue to engage with the White Paper process to ensure the right balance is struck on this and that members’ intellectual property and copyright are not given away without the proper licensing protections.
You can read the White Paper here.

Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.

This week the government announced that the implementation date for the new subscription rules in the Digital Markets, Competition and Consumers Act will be brought forward to 1 January 2027.
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