
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Public Affairs
Public Affairs
Parliament has seen cross-party support for addressing changes to copyright laws after the Select Committee for Culture, Media and Sport published their Creator Remuneration Report.
The report highlights how many creators be left in precarious circumstances due to the lack of regulation surrounding copyright laws and the lack of safeguarding measures given to creative freelancers.
The PPA has been lobbying for the Government to address transparency and IP in the context of AI and is pleased to see the committee address this issue, bringing it to the attention of their corresponding department and wider government. The committee has called on the Government to address a number of areas to ensure the appropriate safeguarding of creators. These include:
The PPA has been in contact with members of the committee about this latest update and is continuing to build parliamentary relationships to ensure the safeguarding of creators and publishers are addressed at a high level of Government. The PPA supports the recommendations addressed in the report, and urges the Government to put them into practice.
About the committee: The Culture, Media and Sport Committee is a cross-party House of Commons committee assigned to scrutinise the UK Government, in particular the Department for Culture, Media and Sport. The Committee chair is Dame Caroline Dinenage MP.

Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.

This week the government announced that the implementation date for the new subscription rules in the Digital Markets, Competition and Consumers Act will be brought forward to 1 January 2027.
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