The project is part of a series of investments Incisive has made in its core capabilities, including the construction of a broadcast-quality TV studio in its London office and the launch of the Nexus demand-generation platform.

“This programme is one of many investments we are making to support our audiences and grow our business,” said CEO Jonathon Whiteley. “It is our firm intention to focus on the future with market-leading capabilities, and this project allows us to achieve this goal.”

Incisive said it has implemented a more-sophisticated membership strategy to replace its legacy subscriptions approach to paid-for content. This has been complemented by the re-platforming of its CRM and a rebuild of its email delivery system.

The project was initiated in August 2020 and has been delivered almost entirely in lockdown conditions, incorporating intensive week-long design sprints and rigorous user-testing across Incisive’s financial services, sustainability and technology markets.

The rollout was implemented by Incisive Media’s in-house digital team, working with digital agency Clearleft and offshore technical partner Kreatio over a three-month period and across nine sites.

The CRM and membership rollout was led by marketing director Sophie Eke and her data, audience development and marketing teams.

As part of the wider project, Incisive Media also rebuilt its Financial Services Forum brand and completely re-engineered its corporate site. Both projects were delivered courtesy of specialist WordPress agency Above Digital.

“We maintained investment and momentum during 2020, at a time when our digital products became increasingly important to the markets we serve,” said Whiteley. “This puts us in a strong position to support our financial services, sustainability and technology markets as they re-grow their businesses post crisis.”