Digital publishing, Industry News

Future introduces new homes media brand
This latest launch aims to address the shifting behaviours of the next generation of home interest consumers.
Digital publishing, Industry News
Digital publishing, Industry News
Prism advances Immediate’s commercial audience capabilities, offering advertisers valuable first-party data from its market-leading brands. This data, combined with exclusive access to premium, brand-safe ad inventory, provides unprecedented opportunities for targeting, insight, research, and performance measurement.
Prism is built on Immediate’s deep understanding and relationships with its audience and its extensive experience in the food, entertainment, and knowledge sectors.
The features of the platform include:
Matthew Rance Head of Commercial Data and Analytics, Immediate commented: “Prism represents a major milestone in Immediate’s data capabilities. Building on our years of audience-driven digital growth and visionary thinking, Prism allows us to elevate the use of our unique first-party data so every aspect can now be leveraged by our clients. This rich data, integral to our brands’ success, provides an invaluable foundation for delivering personalised experiences.”
He continues: “With continuing uncertainty around the fundamentals of digital advertising, first-party data is of critical importance to advertisers. Prism allows us to not just respond to client briefs, providing access and insight into some of the largest and most unique audiences in the market with measurable results.”
This latest launch aims to address the shifting behaviours of the next generation of home interest consumers.
Publishers’ Licensing Services (PLS) and the Authors’ Licensing and Collecting Society (ALCS) have confirmed their support for the development of a new collective licence by the Copyright Licensing Agency (CLA), the first of its kind in the UK to support the use of text in generative AI applications.
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