
NEW ENDERS REPORT – Consumers, creators, and brands: Rewriting the media playbook
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
Industry News
Industry News
Hearst UK beats companies Channel 4 and ITV2’s Love Island, among others to take home the award.
PPA member Hearst UK took home the Media Brand of the Year award at last night’s Media Week Awards, beating companies such as Channel 4, Digital Cinema Media, ITV2’s Love Island, Ocean Outdoor and Twitter UK.
James Wildman, CEO, Hearst UK said: “To be recognised by our industry as ‘Media Brand of the Year’ is a huge achievement especially considering the calibre of the competition that we were up against. This award is testament to all the hard work we have put in to position ourselves as the leaders of innovation within the industry. This achievement marks a pivotal moment in our ongoing transformation of the business. We will continue to build on this in order to drive ever greater success for our iconic brands, build stronger partnerships with our commercial partners and continue to provide a winning culture for our staff.”
A collaboration between four well-know brands and PPA members also resulted in a bronze award in the Research Insight category. Immediate Media Co, Dennis publishing, Bauer Media and Haymarket Media Group’s Fuel the Funnel saw the four, in their capacity as motoring magazine publishers, collaborating on a piece of research aimed at showing how significant motoring magazine advertising can be on car purchasing behaviour. The research was jointly presented by all four publishers to media agencies, with the report being widely circulated to car manufacturers as well as media buyers.
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
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