Hearst Showroom is the latest innovation from Hearst, in-line with the recently launched Hearst Solutions, the new name for Hearst’s broad spectrum of commercially connected services which offer a tailored approach to better service client needs. Whilst in the Showroom, brands get the chance to explore other services available within Hearst’s diversified services portfolio, including­ accreditation from Hearst’s most trusted brands, product placement in beauty boxes as well as branded content and partnership opportunities at live experiences such as ELLE Weekender, Esquire Townhouse and Women’s Health Live.

Since its soft launch, brands including: Coach, Hugo Boss, Lacoste and Tommy Hilfiger watches, Burt’s Bees, Molton Brown, Diptyque, This Works, Nuxe, OUAI, BaByliss and Evolve Organic Beauty have utilised the Showroom in a number of different ways including unveiling new product launches and highlighting existing ranges, through to personalised make-up tutorials and skincare masterclasses.

Gemma Kennedy, Assistant Brand Manager, Burt’s Bees said: “Hiring the Hearst Showroom was a fantastic way to engage with all of our key contacts at Hearst and allow them to discover our latest launches and time-tested classics with one-to one consultations.”

Effie Kanyua, Director of PR & Communications, Hearst UK commented: “Our insight, having worked agency-side ourselves, is that it has become increasingly difficult and costly for brands and agencies to facilitate hosting and meeting key journalists in central London. With Hearst Showroom, we’ve created a premium, but cost-effective space that no other media company in central London can offer. This enables brands and agencies to showcase their products and services to multiple editorial teams and influencers and also build and strengthen their relationships with them through face-to-face interaction.”

Brands and agencies will be able to book half-day or full-day sessions and Hearst will be working with brands and agencies covering tech, FMCG, beauty, wellbeing and fashion in the coming months. Video content and photography services are also available on request.