Wonderful Workplaces was first set up by HBM Recruitment, part of Haymarket Media Group, in September 2017. It is dedicated to an enhanced range of employer branding, insights and recruitment marketing services.

It now spans across 10 niche sectors, powered by HBM’s specialist job boards – offering employers and recruitment consultancies a complete end-to-end employer brand and recruitment service.

According to a HBM Recruitment Survey conducted in 2016, 90% of jobseekers would take an employer’s brand into consideration when applying for jobs, and 40% of passive job seekers would apply for a job if it was to work for an amazing brand.

“Wonderful Workplaces is a response to our client and candidate needs”, commented Richmal Roseman, Head of Recruitment Marketing for HBM. “Candidates tell us they want more insight into what it’s like to work for different organisations and clients need to do more to showcase their employer brand to attract the right talent in an increasingly competitive recruitment marketplace.”

From brand development, creativity, recruitment media management and candidate sourcing to employer brand marketing, the service offering now runs across multiple sectors, including Marketing, PR, the Third Sector, Energy & Environment, Medical, HR and Procurement.

Morgan Cummins, Senior Recruitment Manager at TalentHub, worked with Haymarket’s Campaign Jobs to attract creative professionals to its roles in Ireland: “We challenged the team at Haymarket to provide a compelling and creative way to target the creative community in the UK. What they provided was game-changing in terms of the results and ROI delivered.

“From one article, we have spoken to over 100 quality candidates. The article has also brought us new clients and helped position TalentHub as an innovator in the way we attract unique talent for our clients. We couldn’t be happier with the results and plan to continue our partnership with Campaign magazine long into the future.”