
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Industry News
Industry News
Building on the success of Grazia CASA, an award-winning interiors magazine, Grazia’s beauty-focused edition is a direct response to readers’ interest in beauty. With increasing affiliate sales and retailers reporting product sell-outs from their features in Grazia’s print issues, this launch is well-timed.
Hattie Brett, Editor-in-chief, Grazia comments: “We know our audience love beauty – and buy into our team’s edit. We also know our millennial ABC1 woman can sometimes feel overwhelmed by the sea of content now out there on social media. So, we want this standalone beauty issue to deliver a definitive guide to the very best products that work across make-up, skincare, body, and hair. It will offer our audience access to trusted voices and industry experts, who’ll share insights and advice that will help streamline her beauty routine. And deliver these in an aspirational, beautiful, coffee-table style issue that she’ll treasure for months – perfectly timed pre-Christmas to help with make-up tricks, present ideas, and winter skin advice.”
Grazia’s standalone beauty magazine will be on shelves from 5 November for two months.

Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.

Leading publishers commit to creating paid opportunities.
"*" indicates required fields
Sorry. You must be logged in to view this form.
If you have a member login, enter your details below. Please note, that your login is for PPA.co.uk only and not for our event sites.
If you are a member but don’t have an account yet, you can setup your account here.
Any problems, please contact membership@ppa.co.uk.