ROOMS, Future’s newest homes media brand, is dedicated to renters under 35 who love their space but don’t necessarily own it.  

Launching exclusively on social media, the publisher says ROOMS will live where its audience does, bringing a fresh, personality-driven approach to the homes media space. 

Future says with renters pouring time, creativity, and money into making their spaces feel like home, it’s clear that ownership isn’t a prerequisite for passion.  

This audience cares about personalisation, aesthetics, and self-expression just as much as homeowners do, yet traditional homes media has largely overlooked them.  

Emilie Mendham, Editor of ROOMS commented: “We’re tapping into pop culture, social media trends, and the everyday realities of renting to create content that’s not just helpful, but actually entertaining.” 

You can find out more about ROOMS on TikTok @ROOMS.HQ