
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Industry News, Public Affairs
Industry News, Public Affairs
These investigations are the beginning of the enaction of the digital competition legislation passed by the previous Government. A third investigation is also expected to be launched in the next six months.
If the CMA’s investigations lead to these companies being assigned “Strategic Market Status”, then the regulator will be able to make special market interventions, including conduct requirements around issues such as data sharing and algorithmic changes.
The PPA is pleased to see progress on the implementation of the digital competition regime that we hope will tackle the dominance of large technology companies that stifle growth for the publishing sector.
We will continue to engage directly with the CMA, closely monitor for further announcements, and keep our members informed.
If you have any questions or would like to find out more, contact our Head of Policy and Public Affairs, Eilidh.wilson@ppa.co.uk

Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.

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