
British Vogue launches ‘Vogue Values’ in association with eBay and Nike
British Vogue has launched Vogue Values, a new editorial and social initiative designed to explore the power of fashion as a force for cultural progress, transformation
Industry News
Industry News
Deborah Joseph has been appointed Chief Content Officer of Glamour, which is a new position created for the beauty-first, digital-first media brand.
With a fully integrated editorial and commercial department, Joseph’s remit extends across all platforms to help create the ultimate beauty destination for today’s millennial audience.
This is a return to Condé Nast and to Glamour for Joseph, who previously worked on the launch of the magazine as Entertainment Editor, later becoming Associate Editor.
In 2004, Deborah moved to the Daily Mail, before returning to Condé Nast as Editor of Brides, subsequently becoming Editor of Easy Living. Since 2013 she has worked as a Content Consultant and Editor on various digital projects, including start-ups ASAP54 and Entrago & Peanut, as well as brands including Jenny Packham and TUI.
Camilla Newman, Publishing Director of Glamour, commented, “I’m so excited to be working with Deborah again and welcoming her back to Condé Nast. With her wide experience in digital – from start-ups to established brands – as well as significant print knowledge as a former magazine Editor, she is perfectly placed to take Glamour into its new beauty-focused digital era.”
Joseph added, “It’s an honour to be given the opportunity to reimagine Glamour’s iconic brand for the digital age. It’s a brand I’ve loved since its launch. There are hugely innovative and exciting opportunities for beauty-first content across various platforms, from digital and print to experiential. I’m looking forward to working with Glamour’s content and commercial teams across all of these.”
Joseph will take up her new role with immediate effect and report to Newman.
This is the first appointment made following the announcement of Glamour’s new direction in the UK as it becomes the ultimate online beauty destination for consumers and advertisers.
The reoriented Glamour beauty hub will include: how to’s, product reviews, videos, reader reviews, opinion pieces and an interchange with influencers and vloggers.
Celebrity and fashion editorial content will still play a role, but it will be viewed through the lens of a beauty lover.
The digital transformation will debut in early 2018. Glamour has also altered its print frequency from monthly to bi-annually, with the first print issue to hit newsstands in March to coincide with the Glamour Beauty Festival.
British Vogue has launched Vogue Values, a new editorial and social initiative designed to explore the power of fashion as a force for cultural progress, transformation
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