Industry News

Condé Nast and Condé Nast International partner to make Condé Nast Traveller a content collaboration

Condé Nast has announced a partnership between the company’s US and UK Condé Nast Traveller teams to create one editorial platform in 2019.

Beginning with the January issues, all content creation for both US and UK editions will be overseen by Condé Nast Britain. This will be led by Melinda Stevens, Editor-in-Chief of Condé Nast Traveller, with fully integrated teams at Vogue House in London, One World Trade Center in New York and Travel Correspondents based in locations around the world.

Additionally, the partnership will create one website across both countries with personalised content experiences based on the location of the user and overall content created to be culturally specific to the US and UK.

“With a digital operation on a single URL, the new Condé Nast Traveler will be the first travel brand to speak exclusively to the international luxury travel marketplace,” said Fred Santarpia, Chief Digital Officer of Condé Nast. “It’s the premier authority in travel, with destination guides covering the world's most popular locations and providing information that millions of discerning travellers use to inform their trips and book their next adventure.”

Business and revenue teams for the brands will increasingly collaborate, but continue to function independently. There will be no changes to the frequency of either edition. This is the first title collaboration between the two divisions of the company and kicks off several new initiatives set to launch between Condé Nast and Condé Nast International.

With a combined print readership of 3.8 million alongside 8.2 million unique online users, this collaboration allows Condé Nast to deepen the relationship with its readership of increasingly sophisticated travellers while driving new revenue streams.

“Travel is by nature global and placing the editorial teams under one leader is a way to harness the expertise of two highly talented teams, delivering the best of all worlds to audiences,” said Albert Read, Managing Director of Condé Nast Britain. “In addition, the combined reach of both editions of the brands opens up innovative new opportunities for our advertising partners.”

Other international editions of Condé Nast Traveler/Traveller, including those in the Middle East, China, India, Italy and Spain, will continue to operate their editorial and business functions independently.

Pilar Guzmán, who has led Condé Nast Traveler (US) as Editor-in-Chief since 2013, will continue to work on the transition alongside the US and UK teams. The integrated US edition will debut in January 2019.

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