Ahead of the debate on 17 April, the PPA briefed MPs about the importance of maintaining EU adequacy, and concerns that the Bill will allow for centralised cookie controls with browsers, at the expense of publishers.
The Government has today launched its AI White Paper which it says will "guide the use of artificial intelligence in the UK, to drive responsible innovation and maintain public trust in this revolutionary technology."
The Advertising Standards Authority (ASA) has issued updated advice explaining how the publishers and advertisers they work with, can ensure that advertorials or similar content are obviously identifiable to consumers.

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