
Future introduces new homes media brand
This latest launch aims to address the shifting behaviours of the next generation of home interest consumers.
Industry News
Industry News
This continues the review process being undertaken by PAMCo as it looks to deliver an evolved measurement system for 2025.
The trial will include a sample of participants in the Barb Establishment Survey, where households will be asked to complete a short readership survey on behalf of PAMCo.
Emma Holden, Acting Managing Director, PAMCo, said: “We are delighted to be collaborating with Barb on this test, as PAMCo continues to evolve its measurement of published media. High quality representative samples are vital to produce reliable readership data, and this test is designed to deliver both quality and efficiency.”
Caroline Baxter, Chief Operating Officer, Barb added: “It is exciting to be exploring how the industry can benefit from aspects of shared measurement. This delivers prudent management of resources, and we hope it will be the test case to create further opportunities for a more unified approach to audience measurement.”
This latest launch aims to address the shifting behaviours of the next generation of home interest consumers.
Publishers’ Licensing Services (PLS) and the Authors’ Licensing and Collecting Society (ALCS) have confirmed their support for the development of a new collective licence by the Copyright Licensing Agency (CLA), the first of its kind in the UK to support the use of text in generative AI applications.
Chancery House, 53-64 Chancery Lane, London WC2A 1QS
If you have a member login, enter your details below. Please note, that your login is for PPA.co.uk only and not for our event sites.
If you are a member but don’t have an account yet, you can setup your account here.
Any problems, please contact membership@ppa.co.uk.