PPA Festival: agenda highlights
There are only five weeks to go until the PPA Festival, where over 70 industry experts will take to our four stages to inspire, inform, and elevate your understanding.
Industry News
Industry News
Readly is offering holidaygoers unlimited access to its digital magazine and newspaper app this summer after partnering with a number of leading travel brands.
The company has secured partnerships with Wizz Air, Ambassador Cruise Line, TUI, Govia Thameslink Railway (GTR) and Northern Railway for summer 2022, and is set to launch an agreement with Secret Escapes later in the season.
Customers of partner travel firms will be offered a Readly subscription via a loyalty app or customer benefit programme.
Ranj Begley, UK MD and Chief Content Officer at Readly, said: “Travel is a hot topic and high on the consumer agenda this summer. As people spend time enjoying journalistic content while on holiday, we consider the travel sector strategically important to drive readership to our publishers’ titles. It is also a perfect fit for us to attract new readers to our platform and join the thousands of people who subscribe to our service worldwide every day.”
Readly’s content portfolio includes 6,300 digital magazines and newspapers, with regional newspapers added to the platform last month.
There are only five weeks to go until the PPA Festival, where over 70 industry experts will take to our four stages to inspire, inform, and elevate your understanding.
PPA members are invited to attend a webinar on 26 March (4-5pm) organised by Lewis Silkin.
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